Michelle Wie, Welcome to McDonalds

Entering the 2010 LPGA season, we knew how important it was going to be that new commissioner Michael Whan get things going in the right direction in terms of marketing. With the ladies tour losing events heading into the year, they simply had to start marketing their product more than it had ever been marketed before. And well, this is a good start. News has come out today that Michelle Wie has signed an endorsement deal with McDonalds, which should certainly help get the word out about the sport a little more.

I’m not saying that this is going to automatically turn the women’s game into the NFL or anything like that, but it is good for the female players to get deals as large as this one. Let’s face it. McDonalds is king in this country (and pretty much everywhere else it seems like), so if people start to see Wie’s face on commercials and happy meals all around the world, than can do nothing but help expose women’s golf to those who may not normally watch it.

Wie seems very outgoing (or at least she did at the Solheim Cup last season), so this should be something that she could have a lot of fun with. There’s no doubt that Wie is the most marketable name on the tour right now, and if she continues to make the kind of strides we saw her make last season, she will be the best player on tour in no time.

Congrats to Wie on landing this deal, and hopefully this will be very helpful in terms of trying to make her a household name, as well as promote the sport.