If you don’t think Tiger Woods, with youngsters like Rickie Fowler, and even Tianlang Guan, the 14 year-old eighth grader from China don’t put butts in front of the TV, take a look at the report from ESPN after the first round of the 2013 Masters. Golf suffered during the five-year hiatus Tiger took from competing on a regular basis, but his popularity is apparent now that he is back, and in contention.
Thursday’s live telecast showed double-digit increases on Thursday’s first round in younger viewers. The telecast averaged 2,851,000 viewers with a 2.4 household coverage rating based on fast nationals, according to the Nielsen Company. Viewership grew seven percent from last year’s first round, which averaged 2,661,000 viewers, and the rating was an increase of three percent from a 2.3 last year. The rating peaked at a 2.7 from 5-5:30 p.m. ET.
ESPN’s telecast also saw a 16 percent rise in the Male 18-34 demographic, averaging a 1.4 rating vs. a 1.2 for last year’s first round, and a 15 percent rise in the Male 18-49 category.
While ESPN’s live Masters coverage ends Friday, the ESPN 3D Network will have live telecasts of the final two rounds of the event on Saturday and Sunday from 4-7 p.m. each day. In addition, SportsCenter and ESPN.com will continue to report from the Masters throughout the weekend.
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