Ice Bucket Challenge, What is it?

By now every golf fan has heard of the latest and greatest “fad” in social media called the Ice Bucket Challenge.

The basic premise of this challenge is that professional athletes, which touring golf pros have really ran with, participate in a challenge where they dump a bucket of ice water over their bodies, then call out three other athletes to do the same within 24 hours.

It’s all in good fun and actually has a great cause behind it, believe it or not.

The ‘Ice Bucket Challenge’ is a new trend that has taken social media by storm in the professional golfing world, that benefits the Kay Yow Cancer Fund charity.

The Kay Yow Cancer Fund was officially founded on December 3, 2007 from the vision of the organizations namesake Kay Yow, former North Carolina State University head women’s basketball coach.

Through events, fundraising and partnerships, the Kay Yow cancer funds supports research, provides grants and drives inspiration in the fight against women’s cancer.

Each athlete posts a video dumping a bucket of ice water over their selves, then calls out other athletes (via social media) to do the same within 24 hours and donate $50.00 to the charity. Or they can donate $250 to the charity without participating in the challenge. But what’s the fun it that?

Many of today’s biggest names in professional golf have taken part in this challenge including, Michelle Wie, Ian Poulter and Keegan Bradley, just to name a few.

Some people find the entire thing pointless and speak to the reasoning it’s just a cheap ploy to garner social media attention to the sport or the athletes posting the videos.

I say why not?

It’s benefiting a great cause, raising awareness to a foundation that helps research a disease that has most likely touched everyone that will read this article in some way, shape or form.

Why not have some fun with it and believe me — There is no better way to beat the heat than dumping an ice bucket over your head.

I leave it to you. Would you participate in the ice bucket challenge, and who would you call out? Or do you believe that it’s just some stunt to draw attention to the athletes?

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Tags: Ian Poulter Ice Bucket Challenge Keegan Bradley Michelle Wie Rickie Fowler

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