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	<title>Pro Golf Now &#124; A Pro Golf Blog &#187; Michelle Wie</title>
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		<title>Michelle Wie, Welcome to McDonalds</title>
		<link>http://progolfnow.com/2010/03/23/michelle-wie-welcome-to-mcdonalds/</link>
		<comments>http://progolfnow.com/2010/03/23/michelle-wie-welcome-to-mcdonalds/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 20:55:41 +0000</pubDate>
		<dc:creator>Blake Lovell</dc:creator>
				<category><![CDATA[LPGA Tour]]></category>
		<category><![CDATA[Michelle Wie]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[LPGA]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Michael Whan]]></category>
		<category><![CDATA[sports endorsement deals]]></category>

		<guid isPermaLink="false">http://progolfnow.com/?p=819</guid>
		<description><![CDATA[Entering the 2010 LPGA season, we knew how important it was going to be that new commissioner Michael Whan get things going in the right direction in terms of marketing. With the ladies tour losing events heading into the year, they simply had to start marketing their product more than it had ever been marketed before. And well, this is a good start. News has come out today that Michelle Wie has signed an endorsement deal with McDonalds, which should certainly help get the word out about the sport a little more. 
I&#8217;m not saying that this is going to [...]]]></description>
			<content:encoded><![CDATA[<p>Entering the 2010 LPGA season, we knew how important it was going to be that new commissioner <strong>Michael Whan</strong> get things going in the right direction in terms of marketing. With the ladies tour losing events heading into the year, they simply had to start marketing their product more than it had ever been marketed before. And well, this is a good start. News has come out today that <strong>Michelle Wie</strong> has <a href="http://www.examiner.com/x-31463-Sports-Babe-Examiner~y2010m3d22-Michelle-Wie-signs-endorsement-deal-with-McDonalds">signed an endorsement deal</a> with McDonalds, which should certainly help get the word out about the sport a little more. <span id="more-819"></span></p>
<p>I&#8217;m not saying that this is going to automatically turn the women&#8217;s game into the NFL or anything like that, but it is good for the female players to get deals as large as this one. Let&#8217;s face it. McDonalds is king in this country (and pretty much everywhere else it seems like), so if people start to see Wie&#8217;s face on commercials and happy meals all around the world, than can do nothing but help expose women&#8217;s golf to those who may not normally watch it. </p>
<p>Wie seems very outgoing (or at least she did at the Solheim Cup last season), so this should be something that she could have a lot of fun with. There&#8217;s no doubt that Wie is the most marketable name on the tour right now, and if she continues to make the kind of strides we saw her make last season, she will be the best player on tour in no time.</p>
<p>Congrats to Wie on landing this deal, and hopefully this will be very helpful in terms of trying to make her a household name, as well as promote the sport.</p>
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		<title>Wie to Play First LPGA Event of 2010</title>
		<link>http://progolfnow.com/2010/01/21/wie-to-play-first-lpga-event-of-2010/</link>
		<comments>http://progolfnow.com/2010/01/21/wie-to-play-first-lpga-event-of-2010/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 01:54:01 +0000</pubDate>
		<dc:creator>Blake Lovell</dc:creator>
				<category><![CDATA[LPGA Tour]]></category>
		<category><![CDATA[Michelle Wie]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[LPGA]]></category>
		<category><![CDATA[Michael Whan]]></category>

		<guid isPermaLink="false">http://progolfnow.com/?p=764</guid>
		<description><![CDATA[Some good news for fans of the women&#8217;s game, as Michelle Wie has committed to play the first LPGA event of the new year, which starts February 18 in Thailand. 
It&#8217;s also good to see that Wie will play the following week as well at the HBSC Women&#8217;s Champions tournament. Let&#8217;s say Wie wins the first tournament of the year, and then makes a run and wins the second tournament of the year. That would be the perfect way to kick off the new transition in the LPGA under new commissioner Michael Whan.
In what could certainly be a make or [...]]]></description>
			<content:encoded><![CDATA[<p>Some good news for fans of the women&#8217;s game, as <strong>Michelle Wie</strong> <a href="http://www.thegolfchannel.com/shag-bag/wie-commits-lpgas-season-opener-34652/">has committed to play</a> the first LPGA event of the new year, which starts February 18 in Thailand. <span id="more-764"></span></p>
<p>It&#8217;s also good to see that Wie will play the following week as well at the HBSC Women&#8217;s Champions tournament. Let&#8217;s say Wie wins the first tournament of the year, and then makes a run and wins the second tournament of the year. That would be the perfect way to kick off the new transition in the LPGA under new commissioner <strong>Michael Whan</strong>.</p>
<p>In what could certainly be a make or break year for the LPGA, it&#8217;s good to see that Wie will start the year off on the course, which could potentially help build up the future tournaments, especially if the finds a way to win in Thailand.</p>
<p>While this story may not seem much, the results could mean a whole lot for this tour. Having a season start with a Wie win would build some momentum heading into the next few tournaments, and Wie could have that breakout year that a lot of people expect her to have.</p>
<p>So have no fear LPGA fans, the new season is almost here!</p>
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