Is Greg Norman ruining his reputation?

The last 12 months have been a roller coaster for Greg Norman.

Once revered amongst the sport’s greatest golfers, he is now widely hated by many thanks to his recent alliance with LIV Golf.

The rival tour’s new CEO has been making waves across the globe, pushing up against the PGA Tour, and creating this new rivalry has not been kind to his reputation.

Now, his position with LIV Golf has spread to his relationship with the major events.

In recent news, the Open Championship had denied Greg Norman entry to the Champions dinner, an event where past winners share a meal and stories prior to the beginning of the tournament.

Norman, the two-time Open Champion (1986, 1993) received notice just days before the dinner that the committee would prefer for him not to attend, stating:

"“In response to enquiries regarding The R&A Celebration of Champions field and the Champions’ Dinner, we can confirm that we contacted Greg Norman to advise him that we decided not to invite him to attend on this occasion.”"

Norman, of course, was not pleased with the decision, and sounded off on the Committee:

"“There have been a lot of dumb decisions made, quite honestly, and this one seemed as if it was very petty.”"

Greg Norman has swiftly destroyed his reputation with the PGA Tour.

Now it seems like anyone who is not interested in LIV Golf’s vision is quick to voice their displeasure with it and Greg Norman’s cast.

Tiger Woods is now the newest (and most arguably biggest) name to trash the rival Tour:

"“What is the incentive to go out there and earn it in the dirt? You’re just getting paid a lot of money up front and playing a few events and playing 54 holes. They’re playing blaring music and have all these atmospheres that are different.”"

Rory McIlroy added this week that Norman’s denial into the event was one that he agreed on:

"“I supported that decision, and I think right now, because of everything that’s happening in the golf world, I think it was the right decision to be made.”"

It’s obvious that many of LIV Golf’s members are risking their future careers on this new Tour, but Greg Norman may be risking the most.

His personal, professional, and financial investment in this could either pay off, or leave him with nothing.

The PGA Tour may forgive the golfers, but they won’t forgive Norman, and his alliances are beginning to fade.

Whether you liked The Shark during his playing career or not, that love has quickly vanished, and it seems like he may be fine with that, for now.