The time is now for the PGA Tour.
The Tour has been handed a golden opportunity; just a mere Uber ride from Patrick Mahomes and America’s biggest game will be the beginning of the next chapter of professional golf, one where the players have more say and leverage than ever.
And what better of an event than the Waste Management Phoenix Open?
The People’s Open, as it’s so elegantly named, is a happy crossroads between what golf was and what golf is becoming. A ghastly hootenanny that includes the best crowd, atmosphere, and now one of the best fields in all of professional golf.
It’s this event that shows that golf is not just made for the Judge Smails of the world, that golf can be just as much entertainment as it can be background noise, and that golf’s worth watching more than 4 times a year.
Not to mention, Netflix’s “Full Swing” documentary series pilots next week, and if Formula 1’s “drive to survive” is any indication of success, golf will be spreading through American households like wildfire.
That’s why this is the PGA Tour’s chance. It’s their chance to leave behind their conservative past, and a chance for them to truly make a statement in lieu of LIV.
With all of their top players in action and the standard of owning live TV just down the road, they may never get an opportunity like this again for a long, long time.
Still don’t believe me? Listen to this. The People’s Open will be the first of the Tour’s “elevated” events, with the purse coming out to a whopping $20 million. For reference, the 2022 Masters had a total purse of $15 million. Yeah, in that sense it’s bigger than the Masters. And because of that, well, everyone’s playing.
So, PGA Tour, the floor is yours.
And please, for the love of all that is holy, let there be an ace.