BMW Open: 2019 will be last year with BMW as Title Sponsor
2019 will be the last year of the title sponsorship by BMW, as starting in 2020, the BMW Championship will have a new name.
It was announced today that the second stop of the FedEx Cup will need a new title sponsor in 2020. BMW has decided to step away from the role, making this year’s 2019 BMW Championship the final one.
The contract they currently have in place runs through this year’s event at Medinah Country Club, and they have decided to not extend or sign a new deal. Fret not though, as efforts are said to be already underway to find a new title sponsor for 2020, avoiding any type of large rescheduling effort or panic.
If you subscribe to the Chicago Tribune, then you would have been one of the first people to hear about this story, as they are the ones that broke the news.
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The partnership with BMW started back in 2007, which coincides with the first year of the FedEx Cup. Although the cup structure has changed over the years, this year marked the 13th year in a row that there had been a BMW Championship.
Although the BMW Championship wasn’t around before 2007, the tournament itself still was. In fact, it had been around longer than the PGA Tour itself. From 1899-2006, the event was called The Western Open, and was the third oldest event at the time it was retired, behind only The British Open and The U.S. Open.
A main focus on getting a new title sponsor for the event will be the cost of taking said mantle, with the cost coming in around $17 million dollars. With the amount of exposure and advertising power available during, essentially, the semifinal of the FedEx Cup, it’s easy to see why the cost is so high.
There is also a strong impact on the surrounding area. The Evans Scholars Foundation has received over $24.4 million since the BMW Championship started in 2007. A little more has been raised as well, as BMW gave $100,000 for each hole in one, which occurred four times. Steve Stricker in 2012, Hunter Mahan in 2013, Jordan Spieth in 2015, and most recently Jason Day in 2017.
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Being that it is one of the stops during the FedEx Cup, I don’t see there being an issue with finding a new title sponsor. Be ready though, as if you are expecting to tune into the 2020 BMW Championship, remember that there is going to be a new name atop the tournament designation.