The Brooks, Bryson Match is a Brilliant Money Grab

There’s an old saying that goes, “controversy creates cash”. Entities will then spend a bunch of time and effort down in the weeds, trying anything they can do to muck up and muddy the waters in order to try and stir up some heat. That’s the basis of The Match V with Brooks Koepka and Bryson DeChambeau,

The Match being an exhibition event, this time a 12 hole contest out in the desert at Wynn Golf Club in Las Vegas on November 26, has always generated a lot of talk even from the very first one between Tiger Woods and Phil Mickelson. The Match really sells itself, especially this time around.

We have watched and been teased about this huge rivalry between Brooks and Bryson that has taken place through social, digital, and TV media. You remember Brooks Koepka’s reaction after the final round of the PGA Championship as Bryson DeChambeau and his caddie walked by. The memes of Koepka’s disgust flooded our Twitter feeds and continue to be present today.

I’m going to say something that people might not like here, and this is where the money grab comes in. I really think the Brooks/Bryson rivalry is much ado about nothing, minus Denzel Washington, Keanu Reeves, and Kate Beckinsale.

Now I’m not normally one to criticize media folks, I have a lot of respect for what a lot of people do, but mot of the media and the general public have bought into this hook, line, and sinker.

At this point, I think Brooks and Bryson have been playing into the narrative for sometime now. I’m not saying that there isn’t some animosity there between the two, but I don’t think it’s nearly as big a deal as most make it out to be.

Turner Sports will be carrying The Match, as they have the previous ones, are salivating about the numbers that the’re about to get over the networks of TNT, TBS, TruTV, and HLN. It’s also a bonus for them that don’t have to do that much to promote The Match. The amount of dollars that will be coming into this will be massive, especially being in the shadow of the betting capital of the world.

I’m not at all saying that it won’t be worth your time. Am I going to watch it? Hell yes I am. It should still be supremely entertaining, with all of the access, the mics, camera angles, conversations between the players and commentators, it has the making to be an extremely fun watch.

However, if your expecting loaded expletives to be lobbed back and forth, or a fist fight, or a Last Man Standing match, you’ll be sorely disappointed. There will be trash talk, there always has been in The Match previously. You have to remember, this will still be on cable television. Turner will still need to comply with FCC regulations, they’ll only be able to get away with so much in terms of the severity of the trash talk.

The Match V promises to be a fun round of golf between two of the best in the world. At the end of the day, Turner Sports will be the real winners, as well as the charities that will be involved, considering the event has already sold itself based on a rivalry that’s over-hyped. It’s a brilliant business decision that will result in a ton of revenue all round.

We’ll all be watching it, but just try not to be too disappointed when the rivalry doesn’t turn out to be what you think it is. You might enjoy it more if you detach that aspect from the show.